Say you’ve decided to build a new garage, but you don’t know anyone who does that kind of work. When you sit down at your computer, which are you most likely to type into a search engine – “ABC Construction Company” or “garage builders”? Say you’ve decided to build a new garage, but you don’t know anyone who does that kind of work. When you sit down at your computer, which are you most likely to type into a search engine – “ABC Construction Company” or “garage builders”?
You most likely said “garage builders”.
The same concept is absolutely true for your company. It use to be acceptable just to create a website and share the URL with your friends, family, and put it on a business card. However, if someone searching for your services doesn’t know your specific company name … they aren’t going to find your very quickly. That’s why SEO is so important.
SEO stands for Search Engine Optimization. This is the practice of strategically creating and organizing the content on your page so that it effectively communicates your desired keywords to search engines (Google, Bing, etc.). Without SEO, your website is going to be floating aimlessly on the web and you’re not going to get the traffic you should have. If there’s no traffic, then there’s no chance to convert anyone to a buyer.
Throughout the years, SEO has become more and more complex as search engines change their algorithms and the way they read content on the web. There are many factors to a successful SEO campaign, but here are a few key questions you need to ask yourself in regards to your website:
- 1. Are my keywords present multiple times (but not too many)?
- 2. Do I have incoming links to my site from other sites search engines already deem popular?
- 3. Is my site easy to navigate and user friendly?
- 4. Is my site full of relevant content and regularly being updated?
- 5. Do I have a solid social media presence (and are a lot of people talking about my website)?
All of these things (and more) are vitally important to maintain when you are operating a business, especially online. You will spend hundreds of thousands, even millions of dollars on your physical location that will serve a limited number of clients in your geographical area – make sure you budget a fraction of that cost and make sure a reputable company is building a solid online presence for you that will open your doors to unlimited earning potential with millions of clients worldwide.
Are you Visible?
My Visible Company is a Central Illinois based web design, branding, and digital marketing company. Call us and let’s talk about your project. No matter what your budget is, we’d like a chance to help find a solution that’s perfect for you! Call or email us:
Phone: (217) 260-7635